Our Mission  

Our mission is to provide next generation dog food products based upon an uncomplicated philosophy that organic, natural and whole food ingredients will result in supreme health, and therefore a superior lifestyle for dogs. We will “speak” for dogs by continuing to educate our clients on the benefits of a healthy diet for their canine family members.


Our Vision

Our vision is to provide a simple, yet wholesome quality, all natural, organic food for dogs that is made from ‘clean’ meat sources (hormone/antibiotic/pesticide free), supported by organic grains and vegetables and other natural ingredients, as a fresh, affordable, convenient and healthy meal.  We believe our excellent ingredient content will provide canines with a highly digestible meal, containing essential nutrients and amino acids, without the worry of a raw meat and bones diet, nor the concern of feeding a commercial dry or canned food. And because it is 100% human grade, and does not contain raw ingredients, it can comfortably be refrigerated amongst your own food.

We have seen first-hand the benefits of feeding our dogs this way.  We have seen coats become shinier and softer, teeth become cleaner and whiter, hot spots and ear infections disappear, overweight dogs become trimmer and toner, and over-active dogs gain more focus, while remaining energetic.

Our vision is to cook our products in a human grade kitchen, with human hands and not a high-process manufacturing facility.

We believe in supporting the environment and do not want our products to contribute to waste.  That is why all of our products are packaged in 100% recyclable plastic

We want you to feel great about what you feed your dog - WE DO!  Our Pottage is a super human food, customized for dogs.  They are part of the American family - let’s feed them as we would a family member - with thoughtful consideration of what is best for them.